Last Updated: July 2026
At Voulaire, we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, create an account or purchase our products.
We aim to process your personal information fairly, transparently and in accordance with applicable UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains your rights and how you can exercise them.
1. Who We Are
Throughout this Privacy Policy, “Voulaire”, “we”, “us” and “our” refer to the business responsible for operating this website and processing your personal information.
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the contact details provided on our website.
Where applicable, our contact details and any Data Protection Officer details will be provided on our website.
2. Information We Collect
When you interact with the Voulaire website, we may collect different types of personal information.
Information You Provide
This may include:
- Full name
- Billing address
- Delivery address
- Email address
- Telephone number
- Account details, if you create an account
- Order and purchase information
- Customer service enquiries
- Product reviews and feedback
- Information you provide when contacting us
- Payment information, where required for processing your transaction
Payment card details are generally processed directly by our payment service providers rather than being stored by Voulaire.
Information Collected Automatically
When you browse our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device information
- Operating system
- Pages visited
- Time spent on our website
- Referral source
- Website interactions
- Purchase activity
- Cookie identifiers
This information helps us understand how our website is used, improve our services and maintain website security.
3. How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders;
- Arrange delivery of purchased products;
- Process payments, refunds and returns;
- Manage your customer account;
- Provide customer support;
- Respond to enquiries;
- Communicate with you about your orders;
- Send order confirmations and delivery updates;
- Improve our website, products and services;
- Analyse website performance and customer behaviour;
- Prevent fraud and unauthorised transactions;
- Protect the security of our website and services;
- Send marketing communications where legally permitted and, where required, with your consent;
- Maintain appropriate business and financial records; and
- Comply with legal and regulatory obligations.
We will only use your personal information for purposes that are compatible with applicable data protection legislation.
4. Lawful Basis for Processing
Under the UK GDPR, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on:
Performance of a Contract
We may process your information where it is necessary to fulfil an order or provide services you have requested.
For example, we need your name and delivery address to deliver your purchase.
Legal Obligation
We may process your information where necessary to comply with legal, accounting, tax, regulatory or other legal requirements.
Legitimate Interests
We may process information where it is necessary for our legitimate business interests, provided that these interests do not override your fundamental rights and freedoms.
Examples may include:
- Website security;
- Fraud prevention;
- Improving our services;
- Managing customer relationships; and
- Protecting our business.
Where we rely on legitimate interests, we consider the impact of the processing on your rights and interests.
Consent
Where required by law, we may rely on your consent, for example for certain marketing communications or non-essential cookies.
Where processing is based on consent, you can withdraw your consent at any time. Withdrawing consent will not affect the lawfulness of processing carried out before withdrawal.
5. Payment Information
Payments made through our website are processed securely through trusted third-party payment providers.
Where possible, Voulaire does not store complete payment card details.
Payment providers may process your information in accordance with their own privacy policies, security requirements and applicable data protection laws.
6. Cookies and Similar Technologies
Our website uses cookies and similar technologies to:
- Operate the website;
- Maintain website security;
- Remember your preferences;
- Keep products in your shopping basket;
- Improve website performance;
- Analyse website usage;
- Personalise your shopping experience; and
- Measure advertising effectiveness.
Where required by law, we will obtain your consent before using non-essential cookies.
For more information about the cookies we use and how you can manage your preferences, please see our Cookie Policy.
7. Marketing Communications
If you choose to subscribe to our marketing communications, we may send you information about:
- New products;
- Promotions;
- Special offers;
- Product launches;
- Beauty and skincare content;
- Voulaire news and updates.
You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link included in our communications or by contacting us directly.
You also have an absolute right to object to the use of your personal information for direct marketing purposes.
8. Sharing Your Information
We may share your personal information with trusted third parties where necessary to operate our business and provide our services.
These may include:
- Payment service providers;
- Delivery and courier companies;
- Website hosting providers;
- E-commerce technology providers;
- Analytics providers;
- Marketing service providers;
- Customer support platforms;
- Fraud prevention providers;
- Professional advisers; and
- Legal or regulatory authorities where required by law.
Where third parties process personal information on our behalf, we take appropriate steps to ensure that they handle your information securely and in accordance with applicable data protection requirements.
We do not sell your personal information to third parties.
9. International Data Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer is lawful and that suitable safeguards are in place in accordance with applicable UK data protection legislation.
These safeguards may include recognised adequacy arrangements or appropriate contractual protections, where required.
10. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
This may include periods necessary to:
- Fulfil orders;
- Provide customer support;
- Maintain customer records;
- Process returns and refunds;
- Meet legal, accounting and tax obligations;
- Resolve disputes;
- Prevent fraud; and
- Enforce or defend legal claims.
Retention periods may vary depending on the type of information and the purpose for which it is processed.
When personal information is no longer required, we will securely delete it or anonymise it where appropriate.
The ICO recommends that privacy information explains either applicable retention periods or the criteria used to determine those periods.
11. Your Data Protection Rights
Depending on the circumstances and applicable law, you may have the right to:
- Request access to your personal information;
- Request correction of inaccurate or incomplete information;
- Request deletion of your personal information;
- Request restriction of processing;
- Object to certain processing activities;
- Object to direct marketing;
- Request data portability;
- Withdraw consent where processing is based on consent; and
- Request information about how your personal information is being processed.
Not all rights apply in every circumstance. The availability of a particular right may depend on the lawful basis on which we process your information.
If you wish to exercise any of your rights, please contact us using the details provided on our website.
We will normally respond to valid requests within the timeframe required by applicable law.
12. Right to Complain
If you have concerns about how we handle your personal information, we encourage you to contact us first so that we can try to resolve the issue.
You also have the right to lodge a complaint with the UK's data protection regulator:
Information Commissioner's Office (ICO)
The ICO oversees data protection compliance in the United Kingdom.
13. Protecting Your Information
We use appropriate technical and organisational measures designed to protect personal information against:
- Unauthorised access;
- Accidental loss;
- Misuse;
- Unauthorised disclosure;
- Alteration; and
- Destruction.
However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
If we become aware of a personal data breach, we will assess the incident and take appropriate action in accordance with applicable UK data protection requirements.
14. Children's Privacy
Our website and products are intended for a general adult shopping audience.
We do not knowingly seek to collect personal information from children.
If we become aware that we have collected personal information from a child in circumstances where appropriate safeguards or consent were required, we will take appropriate steps to address the situation.
Children have data protection rights under UK law, and organisations must take appropriate care when processing children's personal information.
15. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
These websites operate independently from Voulaire and may have their own privacy policies and terms.
We are not responsible for the privacy practices, security or content of third-party websites.
We recommend reviewing the privacy policy of any external website before providing personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in:
- Our business;
- The services we provide;
- Technology;
- Data protection legislation;
- Regulatory requirements; or
- The way we process personal information.
When we make changes, we will publish the updated version on this page and revise the “Last Updated” date.
Where required, we will provide additional notice of significant changes before they take effect.
17. Contact Us
If you have any questions regarding this Privacy Policy or wish to exercise your data protection rights, please contact Voulaire using the contact details provided on our website.
We are committed to handling your personal information responsibly, transparently and securely.